NIMA A: Training Course for Marketing Specialists

The Netherlands Institute of Marketing (NIMA), Education and Training
Center of the Netherlands (ETCN) and the Armenian Marketing Association
TITLE: NIMA A: Training Course for Marketing Specialists
OPEN TO/ ELIGIBILITY CRITERIA: Specialists in marketing or related
fields, and managers/executives with work experience of more than half a
year.
INTENDED AUDIENCE: Specialists and practitioners in marketing or related
fields, marketing managers and executives.
START DATE/ TIME: 14 March 2011
DURATION: 3 months, over 72 hours, 3 times a week in the evenings
(18:30), 2 hours a day.
LOCATION: Yerevan, Armenia
DETAIL DESCRIPTION: In the framework of close cooperation with the
Netherlands Institute of Marketing (NIMA) (www.nima.nl) and the Education
and Training Center of Netherlands (ETCN) (www.etcn.nl), the Armenian
Marketing Association became the official partner of the ETCN in Armenia
(http://www.etcn.nl/partners_international.htm) and got an exclusive
right to run training courses in Marketing in Armenia, which are
accredited by the European Marketing Confederation (www.emc.be). NIMA
programs comply with EQF (European Qualification Framework) developed in
the framework of the Copenhagen and Bologna Processes, as well as EMQF
(European Marketing Qualification Framework) jointly elaborated with
European Marketing Confederation.
NIMA A is designed for marketing specialists and practitioners working in
marketing departments. NIMA A will give theoretical knowledge and
insights, practical skills and competences in the following:
– Marketing functions and principles, fundamental concepts;
– Market management, customer behavior;
– Market changes, definition of sources of marketing information;
– Marketing mix;
– Statistical methods in marketing;
– Marketing services at events;
– Process of marketing planning;
– Marketing strategy design and implementation;
– Identification of major competitors and their advantages;
– SWOT-analysis;
– Marketing plan design for existing enterprises.
The program was designed with a practical approach and focus on the
development of marketing competences. The content of the courses and
examinations is adapted to the local needs. All graduates of the NIMA
examinations receive a Dutch NIMA diploma and accredited by the European
Marketing Confederation.
Diploma
Upon graduation, successful participants of the training program will
receive:
– Certificate by the Armenian Marketing Association of successful
participation in the professional training program in marketing;
– Diploma by the Netherlands Institute of Marketing in English as a
qualified Marketing Practitioner for NIMA A which is accredited by the
European Marketing Confederation (www.emc.be).
Tuition
Course fee for NIMA A is 540.000 AMD.
EDUCATIONAL LEVEL: Higher education and above.
REQUIREMENTS:
– Half year of experience in the related field;
– Higher or secondary vocational education;
– Flexible, self-motivated, determined and hardworking personalities;
– Excellent knowledge of Russian and well knowledge of English languages.
APPLICATION PROCEDURES: All interested candidates should send their
detailed CV, copies of passport and diploma(s) and the below attached
Application Form to: training@… , ama@… or 2
Baghramyan Ave., apt. 28. For more information, please contact us at: 010
58 14 36, 010 54 07 19 or 055 07 24 41 (Samvel).
Please clearly mention in your application letter that you learned of
this training opportunity through Career Center and mention the URL of
its website – www.careercenter.am, Thanks.
OPENING DATE: 11 February 2011
APPLICATION DEADLINE: 14 March 2011
ABOUT COMPANY: Armenian Marketing Association
(www.armenianmarketing.com) is a non-governmental non-for-profit
organization established in 2002, which aim is to develop marketing
sphere in Armenia. It is involved in training, research, couching, and
consultancy.
ATTACHMENTS:
The following attachment(s) to this announcement can be downloaded from:http://www.careercenter.am/ccdspann.php?id=12532
1. Announcement in Russian – Announcement_NIMA.doc (102K)
2. Application Form in Russian – Application_NIMA.doc (55K)
———————————-
To place a free posting for job or other career-related opportunities
available in your organization, just go to the www.careercenter.am
website and follow the “Post an Announcement” link.

The Netherlands Institute of Marketing (NIMA), Education and Training
Center of the Netherlands (ETCN) and the Armenian Marketing Association

Yerevan, Armenia
DETAIL DESCRIPTION: In the framework of close cooperation with the
Netherlands Institute of Marketing (NIMA) (www.nima.nl) and the Education
and Training Center of Netherlands (ETCN) (www.etcn.nl), the Armenian
Marketing Association became the official partner of the ETCN in Armenia
(http://www.etcn.nl/partners_international.htm) and got an exclusive
right to run training courses in Marketing in Armenia, which are
accredited by the European Marketing Confederation (www.emc.be). NIMA
programs comply with EQF (European Qualification Framework) developed in
the framework of the Copenhagen and Bologna Processes, as well as EMQF
(European Marketing Qualification Framework) jointly elaborated with
European Marketing Confederation.
NIMA A is designed for marketing specialists and practitioners working in
marketing departments. NIMA A will give theoretical knowledge and
insights, practical skills and competences in the following:
– Marketing functions and principles, fundamental concepts;
– Market management, customer behavior;
– Market changes, definition of sources of marketing information;
– Marketing mix;
– Statistical methods in marketing;
– Marketing services at events;
– Process of marketing planning;
– Marketing strategy design and implementation;
– Identification of major competitors and their advantages;
– SWOT-analysis;
– Marketing plan design for existing enterprises.
The program was designed with a practical approach and focus on the
development of marketing competences. The content of the courses and
examinations is adapted to the local needs. All graduates of the NIMA
examinations receive a Dutch NIMA diploma and accredited by the European
Marketing Confederation.
Diploma
Upon graduation, successful participants of the training program will
receive:
– Certificate by the Armenian Marketing Association of successful
participation in the professional training program in marketing;
– Diploma by the Netherlands Institute of Marketing in English as a
qualified Marketing Practitioner for NIMA A which is accredited by the
European Marketing Confederation (www.emc.be).
Tuition
Course fee for NIMA A is 540.000 AMD.
EDUCATIONAL LEVEL: Higher education and above.
REQUIREMENTS:
– Half year of experience in the related field;
– Higher or secondary vocational education;
– Flexible, self-motivated, determined and hardworking personalities;
– Excellent knowledge of Russian and well knowledge of English languages.

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